HokeCraig S.

Craig Hoke is a leader and sales director who has been driving business and revenue growth, and spearheading new business opportunities in China and Asia-wide for American corporations for 25 years. He is a recognized authority on today's best methods, strategies, and tactics, for the achieving sustained business development, and revenue and profit growth, in China and Asia in diverse industrial markets.

An American and 20-year resident of Shanghai, Craig’s long-term experience and focus in China has provided him with a unique understanding and insight of how business is best realized, and how to adapt East-West organizations to exploit rapid change.  He has used this experience to achieve effective congruent partnerships between American corporations, their Chinese organizations, and customers.  

As a skilled multi-cultural strategist and negotiator, Craig has led or guided hundreds of successful business negotiations between American corporations and China’s leading governmental and non-governmental organizations, and multi-national corporations. He is well-traveled in China and Asia; he goes wherever great business opportunities exist.

Craig holds a Master of Science degree from the University of Pennsylvania in organizational dynamics, a Bachelor of Arts degree in economics from the University of Pittsburgh, and has studied at INSEAD graduate business school in Fontainebleau, France.  In January 2015, he became the president of the Board of Directors for the China Pitt Club.

Role: 
Alumni Relations

The University of Pittsburgh China Team

China Liaison Officer
International Admissions Counselor
Undergraduate Internship Coordinator
Director of Constituent Relations